Wilderness Ridge
Wilderness Ridge Club & Resort partnered with UNANIMOUS to elevate its brand identity and connect with a broader audience. I refreshed their social media presence and crafted comprehensive membership collateral, highlighting the club’s premier offerings and positioning Wilderness Ridge as the ultimate lifestyle and event destination.
Agency: UNANIMOUS
Graphic Designer & Art Direction: Emily Bray
Marketing Strategist: Avery Smith
VP of Creative: Scott Claypool
Marketing Director: Jamie Riha
HOSPITALITY BRANDING, MARKETING & ADVERTISING
Banquet & Catering Menu
I developed a sophisticated catering menu tailored for banquets and special events at Wilderness Ridge. By positioning the venue as the premier event destination, the menu reflects the high-quality experience guests can expect when hosting celebrations and gatherings at the club and resort. Each dish is thoughtfully designed to complement the refined ambiance, ensuring memorable moments for every occasion. From intimate gatherings to grand galas, this carefully curated menu highlights exceptional ingredients and impeccable presentation.
Club & Resort Viewbook
I concepted & designed a digital viewbook that captures the beauty and benefits of membership at Wilderness Ridge. This interactive piece serves as a tool for prospective members, immersing them in the luxurious lifestyle and premier amenities the club has to offer. The viewbook highlights unparalleled experiences members enjoy, from world-class golf and fine dining to fitness, recreation, and social events. It’s designed to leave a lasting impression, giving potential members a vivid sense of what it means to belong to this premier destination.
Social Media Enhancement & Event Promotion
Alongside the Marketing Strategist at UNANIMOUS, we created a strategic content plan designed to amplify Wilderness Ridge’s social media presence. The team developed strategic content to highlight club amenities, special events, and community engagement while driving awareness and interaction. Through targeted event promotion, we positioned Wilderness Ridge as a vibrant destination for both recreation and celebration.
Membership Rate Cards
I led the redesign of the country club’s membership rate cards, creating a refined, easy-to-navigate system that clearly distinguished each membership tier. Each card was uniquely tailored with its own visual cues—while still aligning with the club’s elevated brand aesthetic—to help prospective members quickly understand their options and identify the tier that best fit their needs. By improving hierarchy, simplifying information, and elevating the overall look and feel, the new rate cards delivered a more intuitive and polished experience that supported both the sales process and the club’s premium brand image.
