ACTION Sack Your Old Water Heater
SERVICE INDUSTRY NIL MARKETING CAMPAIGN
ACTION Plumbing, Heating, AC, and Electrical is a family-owned business that has served Lincoln and Southeast Nebraska for over 50 years. ACTION partnered with UNANIMOUS to develop a seasonal marketing and advertising campaign that made an immediate impact—generating over 150,000 organic impressions on launch day alone. Coverage from multiple news outlets, as well as a shoutout from Nebraska Football Coach Matt Rhule, helped extend the campaign’s reach by more than 200,000 additional impressions, reinforcing ACTION’s strong presence across the region.
Agency: UNANIMOUS
Graphic Designer: Emily Bray
Marketing Strategist: Avery Smith
Head of Video Production: Bill Gripenstroh
Campaign Concepting: Jamie Riha, Scott Claypool, Avery Smith, Emily Bray
Organic & Paid Social Media Campaign
The Marketing Strategist & I also launched an engaging social media campaign for ACTION, featuring Robinson's endorsement. Through a series of dynamic posts and videos, the campaign creatively parallels Robinson's on-field sacks with the need to tackle outdated home equipment. The strategic use of social media platforms amplifies the message, reaching a wide audience and encouraging homeowners to make the switch, reinforcing ACTION's reputation for responsive and innovative in-home services.
Promotional Leave Behind
To complement the NIL campaign, I created a bold, athlete-themed promotional leave-behind featuring campaign photography and key messaging. Designed as a high-impact postcard, the piece highlighted ACTION's partnership with Ty Robinson and reinforced the promotion. It was used on service calls to leave a lasting impression and drive continued engagement with the brand.
